Results matter. But how those results are achieved often leaves the most lasting impression.
The relationship Rick Di Donato, Vice President of Real Estate at Redberry Restaurants, and Alfio share dates back to 2006, when they first collaborated on projects while working with different brands.
What stood out then, and continues to define Alfio’s reputation today, is a combination of integrity, execution, and an unwavering commitment to relationships.
Some people can be “all talk”. Rick says Alfio is the opposite.
Alfio delivers, and his ability to execute is matched by a deep respect for people. Whether working with landlords, partners, or internal teams, Alfio approaches each interaction with transparency and professionalism, qualities that are often overlooked but critical in complex negotiations.
“He treats people with respect and understands how to bring difficult parties together,” Rick explains. “That’s not something you see every day.”
Over time, this approach has not only delivered results but also built lasting trust. Alfio’s network, developed through years of experience, has become a powerful asset—one that consistently unlocks opportunities others might miss.
Beyond deals and development, Alfio’s influence is perhaps most evident in the mindset he instills in those around him. He has a way of breaking down complex situations and offering practical, fair solutions. He is someone Rick has turned to for guidance throughout his career.
That mentorship extends beyond advice. It’s reflected in how Alfio leads by example, staying hands-on, remaining engaged, and never shying away from the details. His work ethic has helped shape the next generation as well.
Over the past five years, Redberry has opened 75 Burger King locations, 30 Taco Bell restaurants, and 50 Jersey Mike’s across Canada, an expansion driven not just by strategy, but by the people behind it.
At the core of it all is a shared value that both Rick and Alfio prioritize: honesty. For Rick, honesty means you do what you say, and you say what you do. It’s about being real with people, being honest about what you can do, what you can’t do, and not wasting anyone’s time. Alfio exemplifies this and is true to his word. It’s a simple principle but one that builds credibility, strengthens partnerships, and ultimately drives better outcomes.
In an industry where speed and scale often dominate the conversation, Alfio Pasquarelli’s impact is a reminder that how you work matters just as much as what you achieve. His ability to combine integrity with execution has not only shaped successful deals, but also the careers of those who have had the opportunity to work alongside him.
“Alfio has definitely been one of the most influential figures in my career.”
