Knowing a little about a lot of things is good and specializing in something you’re passionate about is even better. But pursuing both is best. That’s the world of George Jeffrey and the team at Canadian Orthodontic Partners. With their flagship brand docbraces, they’ve become one of Canada’s leading national orthodontic networks. The company is committed to providing excellence in patient care based on Canadians’ needs. And Canadians appreciate their work. After all, who doesn’t appreciate a beautiful smile?
With Canadian Orthodontic Partners since 2023, George leads the company’s retail expansion. He oversees leasing contracts and negotiations, location scouting and local-market branding. From the get-go, George has called upon the Pasquarelli team to manage the network’s current needs and plan for its growth, and we’ve found reasons to smile ever since.
“Pasquarelli perseveres and finds,” says George in a recent call with our team. “In our business, location is key, as are our relationships with landlords and the contracts that form the basis of our partnerships. Through our work with Alfio, we’ve learned what is possible when it comes to our many leasing contracts and how to find the best locations in Canada. He and his team are key partners, and they’ve helped us prepare for tomorrow on the best possible footing. They are among the most resourceful partners we’ve had.”
What advice does George have for our readers and client-partners? George puts it simply:
“Have a holistic view of your business, a pulse on your industry, knowledge of your customers, and solid partners. With these in place, you’re that much closer to success and sustainable growth.”
