For over two decades, Marta has played a pivotal role in shaping the real estate footprint of Attain Finance across North America. As Senior Corporate Real Estate Manager, she oversees a portfolio of more than 500 locations—including those under the Cash Money brand.
Her journey with Alfio began in 2012, when she and her team were tasked with finding 30 high-profile corner locations in retail plazas owned by major companies.
“He was a landlord for a couple of our locations,” she recalls. “That’s when we brought him on to support our expansion in Canada. Acting as our partner and intermediary, he helped us negotiate and get our foot in the door where it really mattered. Without him, many of those opportunities simply wouldn’t have happened.”
“Alfio’s deep network and professionalism played a critical role in the success that we enjoyed. More than just a broker, he understood the nuances of perception and how to present Cash Money in a way that aligned with the priorities of top-tier landlords. He’s a great negotiator and always had our best interests in mind,” Marta adds.
When it comes to expansion, Marta believes that having a clear vision—and the openness to see potential where others might not—is everything.
“Alfio has the gift of seeing past the present, into the realm of possibilities – what something can be,” she says.
That unwavering vision became the north star for Marta and her team. It gave them the confidence to move forward with unconventional sites and transform them into successful branches. Growth wasn’t just about opportunity—it was about belief.
“Being open and having a vision kept us going,” Marta reflects. “You have to trust in what you see before others do.”
For Marta, success is rooted in vision.
“You have to be open-minded, flexible and trust the process,” she says.
